Hello, I'm
Ms. Nashid Bintey Hayder
Assistant Professor, BGMEA University of Fashion & Technology
Nashid Bintey Hayder is an Assistant Professor in the Department of Business Administration, Faculty of Business Studies at BGMEA University of Fashion and Technology (BUFT), Dhaka, Bangladesh specializing in Digital Marketing, Consumer Behavior, Strategic Marketing, Sustainable Marketing, Green Marketing and Consumer Perception, and Ethical Marketing Practices. Her strong enthusiasm for research, education, and industry engagement has propelled her academic path.
She
has both Bachelor of Business Administration (BBA) & Masters of Business
Administration (MBA) in Marketing from the Institute of Business Administration
(IBA), Jahangirnagar University, Savar, Dhaka. In addition, she has taught for
several years at various private universities of Bangladesh. She has also
attended a long, eleven days training program on Teaching Learning Methods
that was arranged by the World Bank, UGC, and HEQEP.
She
is dedicated to establishing an interactive, cooperative learning atmosphere
that promotes problem-solving and critical thinking. She uses digital tools, real-world industry examples,
and case studies to help students better comprehend business principles, especially
when it comes to sustainable business practices.
Teaching/Research Specialization
Nashid Bintey Hayder’s research interests or specializations are focused on business strategy, digital marketing, sustainable marketing practices, principles of marketing, services marketing, marketing channels, brand loyalty and consumer trust, social media influencers and consumer engagement and online consumer behavior. She is particularly interested in exploring sustainable business practices and consumer behavior within the business industry. Her recent work also examines how social media transformation impacts businesses and retail strategies.
Publications
- Developing S-O-R Conceptual Framework for Social Media Business Pages
- Kick-off Your Future Career with Social based-Business Start-up: An Empirical Study on Business Graduates’ Behavioral Intention
- Factors Affecting Customer Satisfaction of Online Taxi Services in Dhaka City
- Deceptive advertising and purchase behavior of university students: a study on skin-care products in Bangladesh
- Analyzing Website Characteristics that Influences Consumer Buying Behavior
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